Saturday 22 June 2013

MAXIVIVE presents 'ITELE'


    Fashion doesn't have to be limited to expensive designer brands, left-of- the-mainstream labels or even trendy statements. A flair for putting together and pulling off the most sleek and basic styles denotes a penchant for functionality, simplicity and class. Understated sophistication is always over looked, especially today when people generally favour flashy prints and loud colours. Trends may slip on and off the style radar but the most essential pieces should always be present in your wardrobe. And this is where Maxivive makes its mark as one of the most innovative brands in Africa.

 
Since its establishment in 2007, Maxivive is transforming to be a household name in Nigeria, offering a variety of choices when it comes to clothing that are wearable and stylish at the same time. Maxivive is recognized for its innovative pieces and the fusion of different fabrics, odd colours and patterns in a well thought out manner to bring forth fashionable, effortless and easily worn pieces for men. It has been the go-to brand for lots of individuals who want their clothes to suit their life styles, from corporate to leisure.

       Maxivive selection features sleek suits, slacks, dress shirts, polo shirts, jeans, trousers, jackets, vests, ties, belts, shoes, bags, wallets, bracelets, neckpieces and even native wears, in African or foreign fabrics. In the fast- paced world of fashion, Maxivive is committed to continue their winning streak in setting the standard in authentic African style.




       Babatunde Oyeyemi, the creative director at Maxivive Couture, who happens to be a current undergraduate of Home science & management was winner of 2012 most creative designer award at the Model of Africa Fashion event. He has overtime showcased his collections in Mania magazine, Y-naija, Panache magazine, Gem magazine, Complete Fashion, TW magazine, Urban men, Styljunki, One Nigerian Boy as well as clothing the male contestants in the last Nigerian Idol show.

 
 
 

 
THE 'ITELE' COLLECTION
   Maxivive Couture found the inspiration for their 2013/2014 collection themed “ITELE” from the last two stages of psychosocial development. So its safe to say the collection portrays the relationship between psychology and fashion, telling the story of a man's career from humble beginnings, his journeys around the world and the return to his homeland as royalty.
     This collection promises an array of ideas, fabrics, techniques, and experience all put together in a well thought-out manner to produce each exclusive piece in the collection and giving it a royal finishing.
       
“ITELE” by Maxivive is a double-capsule collection which consists of earthy colours and a pop-of-colour symbolizing 'royalty'. The capsules are named “ITELE OBA” (king’s shoe) and ITELE IJOYE (chief's shoes).

With all these said Maxivive is having its official shoe line launch scheduled to hold on the 30th of June. The launch which is the first of its kind for the brand will be an exhibition, cocktail-wine-and-cheese kind of event promising to be mind-blowing as great designs will be unveiled alongside a mini documentary of the collection. You are welcome to grace the purple carpet with classical music blooming in the air in the serene environment of 'the Whitespace' located at 58 Raymond Njoku, off Awolowo road.


Hope to see you there!

stay haute,
Obinna.
 
For inquiries and invites, please contact:
phone nos.: 08032407735
                      08183863227
 
 
 
 

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